Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Terence A. Shimp
Terence A. Shimp
ISBN/ISSN
ISBN 0-324-32143-0
Tahun Terbit
2007
Penerbit
Thomson
Tempat Terbit
Jakarta
Deskripsi Fisik
-
Nomor Panggil
-
Klasifikasi
-
Bahasa
Indonesia
Jenis Media
E-Book
Catatan
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
Daftar Eksemplar
| Kode Item | No. Panggil | Jenis | Status | Lokasi |
|---|---|---|---|---|
| E00115 | Koleksi Umum | Missing | Perpustakaan Institut Pariwisata Trisakti |
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