COMPARATIVE ANALYSIS OF COCKTAIL POPULARITY AMONG CHINESE AND FOREIGNERS (STUDENTS)

Cocktails are one of the most famous alcoholic beverages, there are many types and types of cocktails in each country and they have their own characteristics, therefore the question arises "what factors influence the popularity of cocktails?" the method used is qualitative descriptive analysis, the sample in this study were ten students from China and ten students from foreigners at Guilin Tourism University. The sampling technique used the questionnaire technique, where the questionnaire was distributed through the Google Form platform, which was then filled in by the respondents. The results of this study indicate that the popularity of a cocktail is greatly influenced by cultural background and preferences. because the popularity of cocktails differs in each country and age group. as well as the preferences of cocktails from each individual, some like more sour cocktails, sweeter or prefer a strong alcoholic taste.