Demand-Driven Business Strategy; Digital Transformation and Business Model Innovation

The rapid development of a new focus in economy, changing the supply focus to a demand focus, leads to the implication that to remain competitive in today’s world, businesses need to build upon what customers want, rather than what suppliers have. This fast-approaching development requires an entire shift in business models. Consequently, the book examines the question of how a company needs to reimagine its business to succeed in the new demand-driven economy. The literature and practical research show that the most important ingredient to become demand-driven is implementing a digital leadership strategy to lead the creation of a demand-driven business model. Additionally, new tools such as demand profit pooling and the demand value chain model can be used to create a demand-driven business.