THE INFLUENCE OF SERVICESCAPE AND PROMOTION ON PURCHASE DECISION WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE

Today digital era is evolved with many options of entertainment offered as a crowd-pleaser. One of the fastest growing entertainment sector is cinema industry with the presence of Hollywood Movie as well as strong presence of Indonesian Movie. Cinema is popular as the cheapest entertainment among other industries as because cinemas offer a different atmosphere , ambient and experience to consumers. One of the immersive experience in being at the cinema where people could enjoy the movie physically & emotionally as well as purchase F&B at the same time to elevate the whole movie experience supported with good design and promotion.