Trisakti Institute of Tourism Library
The impact of competition in the coffee shop business is very tight, which requires every retail business should continue to innovate to create a unique atmosphere and different from its competitors to be more quickly recognized by its customer and in the emerging business scenario various promotional techniques are used by the marketer for influencing the purchase decision of their consume…
penelitian ini juga bertujuan untuk mengetahui pengaruh perilaku konsumen dan store atmosphere terhadap keputusan pembelian.
Besaran pengaruh dan hubungan anatar suasana toko dengan keputusan pembelian.
the effect of reference group and store atmosphere to purchasing desicions.