Trisakti Institute of Tourism Library
Trisakti Institute of Tourism Library
Thesis
THE INFLUENCE OF SERVICESCAPE AND PROMOTION ON PURCHASE DECISION WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE
Today digital era is evolved with many options of entertainment offered as a
crowd-pleaser. One of the fastest growing entertainment sector is cinema
industry with the presence of Hollywood Movie as well as strong presence of
Indonesian Movie. Cinema is popular as the cheapest entertainment among other
industries as because cinemas offer a different atmosphere , ambient and
experience to consumers. One of the immersive experience in being at the cinema
where people could enjoy the movie physically & emotionally as well as purchase
F&B at the same time to elevate the whole movie experience supported with good
design and promotion.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah